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Given the extraordinary human cost of failure, we must inform every aspect of what we do with the most current science, then divest personal ego and scrutinize our work with objectivity and scientific rigor, course correcting each step of the way. A partial summary of the major bodies of theory and research that inform the central tenets of Green Dot is provided below. Accelerating the Diffusion of Innovations Using Opinion Leaders. Traditional prevention programs may only approach men as potential perpetrators and women as potential victims. Green Dot approaches all students, staff, administrators, and faculty as allies. In other words, opinion leaders shape social/ behavior changes by making it easier for others to initiate and maintain certain “new” behaviors.
The strength of the community-wide behavior shift was further demonstrated; in populations where changes were made – the population still demonstrated the documented improvement at the three-year follow-up (despite that the actual intervention had ceased within the first year). Rebranding of corporations, organizations and services is a process that has been well examined and documented within marketing research. A smart rebranding strategy allows an entity the chance to meet the needs of consumers and investors, and is most often prompted by a gap between the espoused brand, and the actual brand image that others may have or under performance toward meeting the organization’s goals (Davies and Chun, 2002; Kapferer, 1997). The college-based curriculum draws heavily on the experiences of college students and the reality of this issue in their lives. This curriculum uses interactive activities to reinforce core concepts and encourages students to envision their future and the world in which they want to live, then aligns their bystander behavior with that vision.