How to market a dating website
As online dating services become increasingly popular – with 15% of all American adults reportedly having used one – these sites are cleverly tapping into customer demand.
Not only does it integrate social on its app (now allowing users to cherry-pick the Instagram photos that they would like to show on their profile) it also populates its own social media with interesting, humorous and decidedly tongue-in-cheek content.
In just two short years, Tinder acquired more than 50m users – a feat that can perhaps be put down to its shrewd use of third-party integration.
By enabling users to sign up with their Facebook login, it cleverly cuts through the frustrations of traditional dating websites, encouraging a younger audience to download and use the app.
For example, its Facebook page continuously drives interest.
Last year, a Valentine’s Day post generated over 58,000 likes, 9,600 shares, and 2,900 comments – coming out on top in terms of engagement for online dating sites.