How to market a dating website

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As online dating services become increasingly popular – with 15% of all American adults reportedly having used one – these sites are cleverly tapping into customer demand.

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Not only does it integrate social on its app (now allowing users to cherry-pick the Instagram photos that they would like to show on their profile) it also populates its own social media with interesting, humorous and decidedly tongue-in-cheek content.

In just two short years, Tinder acquired more than 50m users – a feat that can perhaps be put down to its shrewd use of third-party integration.

By enabling users to sign up with their Facebook login, it cleverly cuts through the frustrations of traditional dating websites, encouraging a younger audience to download and use the app.

For example, its Facebook page continuously drives interest.

Last year, a Valentine’s Day post generated over 58,000 likes, 9,600 shares, and 2,900 comments – coming out on top in terms of engagement for online dating sites.

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